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Mercedes-Benz Fashion Week Istanbul spring summer 2014

The Presentations of the 2014 summer Mercedes-Benz Fashion Week in Turkey took place at Kurucesme Arena,in the city of Istanbul.

Sponsored by American Express the Mercedes-Benz Fashion week showcased collections of over 35 designers who did not dissapoint. The designers did not only show their creative works but enhanced their relationship with buyers and other designers,maintsream media both local and international. The designer’s creative dreams came to pass as Istanbul tried to make its presence felt in the international fashion industry.

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The line up of both establised and new designers that showcased their prowess at the Spring/Summer 2014 Collections at Mercedes-Benz Fashion Week include; adL+Cengiz Abazoğlu, Argande, Arzu Kaprol Collection Private Viewing, Asu Aksu, Ayhan Yetgin, Ayşe Deniz Yeğin and Beste Gürel.

Highlights of the colourful event

As the days went by by the event increasingly became more blissful with more flashes and longer collections. Watching one presentation after the other, some shows were memorable, while others made one take notes of garments one would want to purchase in futute.


Judging by their previous presentations,anyone who new their capability expected glamor from the twin sisters. Ready to wear clothing hasn’t been that flirting,however their perfectly made high waisted pants with fringy bralettes that hit the floor, see-through tops, and bold design details always seem to work when it has the Raisa Vanessa design. Making unwearable clothes wearable is what they do best, and oops, they did it again this summer.


Being bohemian side with floor length dresses with extra fabrics is what made her look modern.This made her look like she was in motion under water, she was wearing blue and flamish on top of the browny colors. Garments that can transfer from day to night, this collection made many yearn for the hot summer breeze.

Niyazi Erdoğan

His presentations are always classics to many during the Fashion Week.His constant growth, and ability to up his design skills from the previous seasons has always left many noding thir head. Color will the new thing entering the lives of men who wear bright skinny shorts, capricious prints, and leather backpacks with bouncy tints.

Serdar Uzuntaş

Most were charmed by the identical buttoning with shorts, burgundies and soft tones of beige and perfectly tailored Uzuntas. Although many men will most wear Uzuntaş designs with other collections to boost distinction.They will certainly look great.

At the end of the Mercedes-Benz Fashion Week Istanbul, everyone had the answer to the reason for the unexplainable excitement: a true fashion show. From striking creativity on the runway, to stylish guests, to music that put everyone in the mood.This was surely an event to remember,thanks to American express.I look forwad to another amazing event next season with more people coming now that the application for visas has been made easy with turkey online visa.

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Mercedes-Benz Fashion Week Istanbul was presented by American Express.It was also made possible by the kind support of main sponsor Mercedes-Benz, DHL, Swarovski, Habitat, Maybelline New York,Grand Hyatt,Uludağ and Park Hyatt Istanbul

The show was supported by Apparel Exporters’ Association and Istanbul Ready-Made Garment,(IHKIB), the Fashion Designers Association United Brands Association (BMD) as well as the Istanbul Fashion Academy.