Adam levine has a goal to create men and Women’s fragrances that will have similar success to Tom Ford by using similar scents.
He said ”I wanted to do something understated and elegant – something that people I revere in that world, like Tom Ford, would do, and something I’d be attracted to. I like basic fragrances,” Adam told WWD. “I didn’t want to smell like a department store. And there’s an intimacy level that you have to think about. You don’t really want someone to smell you unless they’re really close to you.
“I didn’t want it to be another bulls**t celebrity fragrance that I was hocking, that I didn’t believe in,” Adam continued. “At the end of the day, I can definitely say I wanted to change the perception of that. On paper, I’m not a fan of the [genre], but I got excited having conversations with ID Perfumes [his fragrance licensee].”
“We had to come to terms with the reality that we have a very big female fan base,” he said. “If you’re thinking with your business hat on, you have to think that a lot of the people who are initially checking this out are probably women. But at the same time, as a man, I wanted to create something that I would feel comfortable wearing.”