In an age of austerity, it’s only natural that more and more people are changing their attitudes to Christmas. Instead of reinforcing the more materialistic aspect of the festive season, lots of people, young and old, are keen to reintroduce sentiment and thoughtfulness to the equation.
This is arguably behind a trend that sees people spending their money differently at Christmas these days. Some are choosing not to spend on gifts at all – opting to make things, bake things or give their time as a gift instead.
Couples are increasingly setting limits on present-buying budgets, prioritising quality time together – but that also means they are getting more creative with their gifts.